I did a lot of ads for this issue of the magazine. One of my favourites was for Toast, a new breakfast and lunch place opening soon (February) in St Albert. My first few concepts for Rob were without any real direction—no logo, no website, no nothing—and he hated them. He’s still too polite to say that, but he did. He’ll get over the politeness thing eventually.

Toast-fail 2  Toast-fail

I didn’t love them, but still kinda liked the way they were going.

After Rob finally coughed up the logo I took a whole different tack and came up with a few variations that everyone liked. This is the one we settled on.

Toast-quarter-vert finalb copy

I like it. And it makes me want to go there so…