{"id":8584,"date":"2015-03-02T12:01:42","date_gmt":"2015-03-02T19:01:42","guid":{"rendered":"http:\/\/macblaze.ca\/?p=8584"},"modified":"2015-02-26T15:41:54","modified_gmt":"2015-02-26T22:41:54","slug":"the-aesthetics-of-joy","status":"publish","type":"post","link":"https:\/\/macblaze.ca\/?p=8584","title":{"rendered":"The aesthetics of joy"},"content":{"rendered":"<p>A few years back C came across a website called <a href=\"http:\/\/aestheticsofjoy.com\/\">The Aesthetics of Joy<\/a>. It is a ongoing project from a woman named Ingrid Fetell.<\/p>\n<p>This is the bio from her <a href=\"http:\/\/www.ingridfetell.com\/about.html\" target=\"_blank\">website<\/a>:<\/p>\n<blockquote><p>ingrid fetell<\/p>\n<p>My work explores the emotional relationships between people and things, particularly the basic objects we interact with every day. Many of these interactions are unthinking\u2014the way we sink into a chair or grasp a cup\u2014and my goal is simply to expose the emotionality inherent in the material action. On a deeper level, I\u2019m interested in the dialogue between objects and our long-term emotional well-being. Much has been said about the unhealthy culture of consumption in modern life, and I believe part of the solution lies in designing products that are emotionally satisfying in a more durable way<\/p><\/blockquote>\n<p>Just the name delights me. Life should be about joy and, as a visual person, the idea of joy having an aesthetic should have been a foregone conclusion, yet I never thought of it that way. I discovered her site about the same time that Sony Bravia released their commercial\/short film with 250,000 colourful balls bouncing down the streets and hills of San Francisco. It&#8217;s delightful if you&#8217;ve never seen it.<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/0_bx8bnCoiU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>I am not sure of the cause and effect relationship between Aesthetics of Joy and the Sony commercial \u2014 I may have just seen it on her site or C may have pointed them both out to me at the same time \u2014 but they are now  both inextricably linked to my  mental images of joy. So take some time and watch the video and wander through her site. And check out the <a href=\"http:\/\/youtu.be\/4KPjWZQ1lp0\" target=\"_blank\">making of video<\/a> too.<\/p>\n<p>And embrace the joy.<\/p>\n<p><a href=\"http:\/\/aestheticsofjoy.com\/2009\/05\/joyful-backlinks\/\"><img loading=\"lazy\" src=\"http:\/\/macblaze.ca\/wp-content\/uploads\/2015\/02\/plutchikfig6-376x400.gif\" alt=\"plutchikfig6\" width=\"376\" height=\"400\" class=\"alignnone size-medium wp-image-8585\" srcset=\"https:\/\/macblaze.ca\/wp-content\/uploads\/2015\/02\/plutchikfig6-376x400.gif 376w, https:\/\/macblaze.ca\/wp-content\/uploads\/2015\/02\/plutchikfig6-141x150.gif 141w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/><\/a><\/p>\n<p>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few years back C came across a website called The Aesthetics of Joy. It is a ongoing project from a woman named Ingrid Fetell. This is the bio from her website: ingrid fetell My work explores the emotional relationships between people and things, particularly the basic objects we interact with every day. Many of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false},"categories":[4],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/macblaze.ca\/index.php?rest_route=\/wp\/v2\/posts\/8584"}],"collection":[{"href":"https:\/\/macblaze.ca\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/macblaze.ca\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/macblaze.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/macblaze.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8584"}],"version-history":[{"count":0,"href":"https:\/\/macblaze.ca\/index.php?rest_route=\/wp\/v2\/posts\/8584\/revisions"}],"wp:attachment":[{"href":"https:\/\/macblaze.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/macblaze.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/macblaze.ca\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}